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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q113-Q118):

NEW QUESTION # 113
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create and send an email in Email Studio to test the connection and validate tracking.
D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.

Answer: A

NEW QUESTION # 114
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
C. Create a Journey with a Salesforce Data entry source and an Email Activity
D. Create a Journey with a Salesforce Campaign entry source and an Email Activity

Answer: D

NEW QUESTION # 115
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Subscriber Keys
B. Publication Lists
C. Profile Center
D. Send Logging

Answer: B

NEW QUESTION # 116
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. An email address for Contact Key.
B. A number field such as subscriber's phone number for Contact Key.
C. A common field like Physical Address for Contact Key.
D. A GUID or another generated ID for Contact Key.

Answer: B

NEW QUESTION # 117
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

A. A Datorama instance to ingest their data
B. An external system to receive and confirm callback and subscriptions
C. A Transactional Journey with the Not Sent Notification activity included
D. An Interaction Studio instance to ingest their data

Answer: B

Explanation:
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for.References:https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-m

NEW QUESTION # 118
......

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